Tuesday, February 19, 2008

Five Global Business Books To Read Now

ARE you thinking about taking your business global? Whether you’re entrenched in the global economy or merely want to familiarise yourself with recent developments, these recent releases will help you take your knowledge to the next level.

Doing Business Anywhere: The Essential Guide to Going Global (John Wiley & Sons, 2007) By Tom Travis

Who should read it:

Business owners interested in starting their first global venture.

Why this book stands out:

Instead of homing in on the specifics of importing, exporting or international investing, this book informs the inexperienced global trader about what to generally consider before delving into international trade. Travis never downplays the complexities of navigating confusing laws, interacting with foreign cultures or operating in other countries, but his six tenets of global business aim to simplify and clarify as much of it as possible.

The Elephant and the Dragon (Norton, 2007) By Robyn Meredith

Who should read it:

Those who want to know how India and China are transforming the global marketplace.

Why this book stands out:

As a foreign correspondent for Forbes and formerly a reporter for The New York Times, Meredith knows where to look in the past and the present to get beyond the generalisations made about China and India. While she uncovers images of barefoot children selling pirated Harvard Business Reviews in Mumbai and “lush pharma company sites that [spring] up like mirages in an Indian countryside still largely without electricity,” readers get to tour both countries through Meredith’s vivid journeys and eye-opening research.

World Inc (Sourcebooks, 2007) By Bruce Piasecki

Who should read it:

Business owners wanting to be more conscious of international social and environmental issues.

Why this book stands out:

Piasecki’s experience as a lead energy and environmental consultant to some of the world’s most successful companies led him to conclude that making money and making socially conscious decisions go hand in hand. He isn’t the first person to author a book making this claim, but his angle on the concept is engaging: Businesses are more powerful than government when it comes to ailing social situations.

India Arriving: How this Economic Powerhouse is Redefining Global Business (AMACOM, 2008) By Rafiq Dossani

Who should read it:

Your friends abroad who may be considering doing business in India but are not yet sold on the idea.

Why this book stands out:

While many think both China and India are competing to be the future’s economic powerhouse, Dossani argues that India will surpass China by far. He takes you on a tour through India’s recent cultural, political and economic transformations to show you how. Though his heritage and his roles as a Stanford professor on Asian-Pacific businesses and deputy editor of Business India Weekly may render him a little biased, his book offers a well-researched argument for his claim.

All the Tea in China: How to Buy, Sell and Make Money on the Mainland (Portfolio, 2007) By Jeremy Haft

Who should read it:

Business owners who want practical advice on how to do business in China.

Why this book stands out:

While China often incites fears of indomitable manufacturing competition, many forget that China is buying goods and services from the US at a much faster rate than we’re importing from them. Haft elaborates on why and how of this.

Reference:

Economic Times

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