Thursday, April 9, 2009

Small Business Owners - A Rare Breed.

Willingness to Take Risks

You will constantly find yourself having to make decisions about where and how to advertise, which areas to specialise in, when to invest in new equipment, and so on.

Although this constant decision-making can be stressful, it can also be satisfying and enjoyable. Solving problems and making decisions can give you a sense of power and confidence.


Enthusiasm is an essential ingredient of every entrepreneur. If you are half-hearted about your new venture you may have difficulty summoning sufficient determination to overcome problems when they arise.

If you are enthusiastic, on the other hand, you will relish the challenges your business presents. What's more, your enthusiasm will rub off onto customers, employees (if you have them) and other people you have to deal with.

Most of us would far rather work with or buy from someone who is enthusiastic and enjoys their work, rather than someone who is permanently depressed about it.


Most entrepreneurs have a driving ambition to achieve the best they can for themselves and their loved ones; in addition to money, this may include financial security and a better way of life.

With such ambitions they can cope with any setbacks along the way, because in their mind they have a goal or vision which drives them on.

Ambition and determination together can overcome many obstacles. In business, as in most others aspects of life, if you know what you want and are determined to achieve it, the chances are excellent that you will succeed.

Honesty and Willingness to Give Good Service

Every business depends on a circle of satisfied customers for its continuing survival. If people are pleased with the service they have received from you, they are likely to recommend you to others as well as keep coming back themselves.

By contrast, if you give poor service then, even if they do not complain at the time, they will not return; and rather than recommend you to others, they will warn them off. If you have a good reputation this will ensure that more people keep coming to you.

For this reason, successful entrepreneurs go to great lengths to obtain and keep a good name for themselves.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

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